Legal
Privacy Policy
Last updated October 2026.
This policy covers the Provra marketing website at provra.io. The Provra product application at app.provra.io is governed by theProvra Privacy Notice. This site processes no payments and stores no customer product data.
What we collect
We collect personal data only when you submit it through one of our forms (book a demo, contact, or waitlist). That is the name, email address, optional company name, and any message you choose to send. Submissions are processed by SimpleForm, our form provider, which may record the submitting IP address to detect and rate-limit spam.
Cookies and analytics
We use two analytics tools. Cloudflare Web Analytics is cookieless and counts page views without identifying visitors. PostHog is product analytics: it shows us how visitors move from this site into the Provra app at app.provra.io, for example whether someone who read the home page went on to create an account.
PostHog records the pages you view, the links and buttons you click, the site that referred you, the campaign tags (UTM parameters) in the link you followed, and technical details such as browser, device type, and approximate location derived from your IP address. It does not record your screen or what you type into forms. To recognize the same browser across provra.io and app.provra.io, PostHog sets a first-party cookie (name starting with ph_) holding a random identifier, and we set a first-party cookie namedprovra_ft that stores the referring site and campaign tags from your first visit for up to 90 days. If you create a Provra account, this activity is linked to it as described in theProvra Privacy Notice.
We do not use these cookies for advertising, share them with ad networks, or run social media trackers. You can block or delete them in your browser settings, and the site works the same without them.
How we use your data
We use the information you submit to respond to your request, schedule a demo, answer questions, or contact you about the waitlist. We use analytics data to understand which pages and channels lead people to try Provra and to improve the site. We do not sell your personal data, and we do not share it except with the subprocessors that help us operate the site.
Subprocessors
We rely on Cloudflare for hosting, content delivery, and cookieless analytics, on PostHog for product analytics, and on SimpleForm to process form submissions and email them to us. See the full list on oursubprocessors page. A Data Processing Agreement is available on request.
Retention
We keep form submissions only as long as needed to handle your request and for a reasonable period afterward for follow-up and record-keeping. You can ask us to delete your submission at any time. PostHog analytics events are kept for up to 12 months.
Your rights
You can request access to, correction of, or deletion of the personal data you have submitted or that our analytics hold about you. Contact us and we will act on valid requests within a reasonable time.
Contact
Questions about this policy or your data? Email[email protected].